![]() ![]() King said it would launch the title on mobile devices in the coming weeks. But by launching it on Facebook on the web, King is following its usual pattern of trying out its games first on Facebook, debugging them and incorporating fan feedback, and then launching them on mobile. Learn how the most successful developers get better users for less money.Ĭandy Crush Soda Saga is set in the same Candy Kingdom as the earlier title. ![]() Gamers are expected to spend $17 billion on mobile games in 2014, but King is under pressure to come up with more games as successful as Candy Crush Saga as that game begins its inevitable decline. Marketing directly at the people who could download the game, it's a clear indication that Facebook's mobile advertising business is booming.King definitely needs a new hit, as its stock price suffered after it reported disappointing earnings in the second quarter as Candy Crush Saga showed signs of decline. The stats are particularly impressive seeing that over 70 percent of the people who viewed King's 15-second video did so on a mobile device. Candy Crush is a beloved franchise and we were able to tell the story to millions of people," said Angus Lovitt, King's VP of Performance Marketing. "For the first time King used premium video ads on Facebook to generate excitement for a game. No wonder both King and Facebook are keen to highlight the channel's power. Which makes Candy Crush Soda Saga's video one of the most successful advertising campaigns in Facebook's history. ![]() To put that in perspective, that's about an eighth of the 864 million people who check in to the social network every day. Spending millions of dollars within Facebook's advertising system - after all, it has almost $1 billion in cash - King pushed the game's initial promotion video to 100 million people in seven countries on its launch day. ![]() This time the action concerns the company's aggressive UA push across Facebook for Candy Crush Soda Saga, which is the latest instalment in the match-three puzzle series. Despite pimping its "non- Candy Crush Saga business" during its recent financial call, King is now basking in the successful launch of the game's soda-soaked sequel, which is now bubbling all over your Facebook feed. ![]()
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